Last updated: May 06, 2025

This Cookie Policy explains how Duracell licensee PSA Parts Ltd ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://www.duracelldirect.dk/ ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Many websites including ours use Cookies to make them as useful as possible. Our Cookies do not store information like your name or payment information, but they do help us: understand how visitors find and use our site (such as traffic analytics and advert effectiveness); to work out if you have logged in (profile management); and to keep track of which products you have put in our site's shopping basket (on-line ordering). By using our site, you consent to us storing cookies in your browser.

We cannot read cookies created by any other web sites. Some of the cookies providing traffic analytics and advert effectiveness for our site are set by third-parties, as are cookies created by embedded 'Share' buttons allowing users of our site to easily share articles with their friends through popular social networks if they choose.

We also pay advertising platforms and affiliates such as Google to promote our business, and we use cookies to share certain information about orders with them to calculate their commission. However, we do not share your name or contact details with them.

You can learn more about Cookies and how to manage them using your web browser, by going to the 'Help' menu in your browser, or visiting AboutCookies.org

Please see our Privacy policy for details on how we collect and use your data.

You can update your choices at any time via our Privacy & Security page. Change Cookie Settings

What are web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do we serve targeted advertising?

We do not show ads directly on our website. However, we do use third-party advertising services — such as Google Ads and Microsoft Advertising — to promote our products on other websites and platforms.

These services may place cookies or similar technologies on your device when you visit our site. This allows them to collect information about your browsing behavior in order to display relevant ads to you elsewhere online — a process known as retargeting.

These technologies also help us understand the performance of our advertising campaigns by providing insights such as how many people saw or clicked on our ads. The data collected through these tools does not directly identify you. However, it may be linked to a pseudonymous identifier such as a device ID or browser fingerprint. We and our partners do not use this data to personally identify you unless you voluntarily provide such information.

You can manage your preferences for personalized advertising through your browser settings or via tools such as the Google Ad Settings page.

Cookie Policy updates

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at or by post to:

PSA Parts Limited, 2 Prince Georges Road, Colliers Wood, London, SW19 2PX, United Kingdom. Phone: 70 14 28 97 (Kun Engelsk)